Unvieling the First Look of Happy New Year

The poster was first sent to all fans and fan clubs on the social media sites as a gratification for their support

To thank fans for their support, the first poster of Shah Rukh Khan starrar 'Happy New Year' was not only released on social media sites Thursday, but each fan was also rewarded with a personalised poster online.
The makers tied up with American company Digigraph for a special application for the fans. Any Twitter user who is a fan of the movie or the cast as well as the director has received a personalised poster signed by the artist of their choice.
The posters is specifically addressed to the fan in the artist's own handwriting.
Farah Khan, who has directed the film, promises it will be one of the most entertainting of the year. "My dream project 'Happy New Year' takes another step towards realisation with the first poster being launched today. I believe in cinema that entertains and with a dream cast like this we hope it will be the most entertaining film of the year," said Farah.
The film has been produced by Shah Rukh's Red Chillies Entertainments Pvt Ltd, whose last film "Chennai Express" was a huge hit.
'Happy New Year' a musical hiest, also stars Deepika Padukone, Boman Irani, Abhishek Bachchan, Sonu Sood and Vivaan Shah.
SRK took to Twitter to share his happiness on the launch of the poster. "I hope you like the poster for the film 'Happy New Year'. All that begins this year or ends this year for you, may it be the best for each one of you," SRK tweeted Thursday.

Recieved @iamsrk ,@deepikapadukone,@sonusood,@Thefarahlhan Personalized #HappyNewYearPoster

ISS DIWALI ..... TODENGE TAALE INDIA WAALE

  

             

  

SRK's Happy New Year to release this Diwali

If all goes well, the Bollywood box office will belong to Shah Rukh Khan this Diwali -- his much-awaited film Happy New Year is scheduled for an October 23 release.

An official source told IANS: "Happy New Year will be a Diwali release."

It will be officially announced through thefilm's first poster, which will be launched Thursday on the movie's social media pages - Twitter and Facebook. -

Happy New Year, directed by Farah Khan and produced by Red Chillies Entertainment Pvt Ltd., is being positioned uniquely as a musical heist.

The film also stars Deepika Padukone, Boman Irani, Abhishek Bachchan, Sonu Sood and Vivaan Shah.

Farah and Shah Rukh's past associations in films like Main Hoon Na and Om Shanti Om have turned out to be gold spinners.

They are doing every bit to spread the right kind of buzz about Happy New Year.

The film's social media platforms have been very active and their first topic 'wacky wishes' has been trending on Twitter.

Also, a huge social media campaign has been set around the launch of the first poster of the film. The lead actors are actively participating in the campaign for the first poster launch

Sorce : http://www.hindustantimes.com/entertainment/bollywood/srk-s-happy-new-year-to-release-this-diwali/article1-1168291.aspx#sthash.XBrbDv4G.cvXNqSMK.dpuf